Wednesday, March 27, 2013
puji rama
A.
Promotion
Promotion is one of the market mix elements, and a term used frequently in marketing.
The specification of five promotional mix or promotional plan. These elements are personal
selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much
attention to pay to each of the five subcategories, and how much money to
budget for each. A promotional plan can have a wide range of objectives,
including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or
creation of acorporate image.
Fundamentally, however there are
three basic objectives...
