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Wednesday 27 March 2013
Promotion
Wednesday, March 27, 2013
puji rama
No comments
A.
Promotion
The specification of five promotional mix or promotional plan. These elements are personal
selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much
attention to pay to each of the five subcategories, and how much money to
budget for each. A promotional plan can have a wide range of objectives,
including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or
creation of acorporate image.
Fundamentally, however there are
three basic objectives of promotion. These are:
1.
To
present information to consumers as well as others.
2.
To
increase demand.
3.
To
differentiate a product.
There are different ways to promote
a product in different areas of media. Promoters use internet advertisement,
special events, endorsements, and newspapers to advertise their product. Many
times with the purchase of a product there is an incentive like discounts, free
items, or a contest. This is to increase the sales of a given product.
The term "promotion" is
usually an "in" expression used internally by the marketing company,
but not normally to the public or the market - phrases like "special offer" are more common. An example of a fully integrated,
long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff. The UK version of My Coke Rewards is Coke
Zone.
B.
Sales Promotion
Sales promotion is one of the seven aspects of the promotional
mix. (The other six parts of the promotional mix are advertising, personal selling, direct
marketing, publicity/public
relations, corporate
image and exhibitions.)
Media and non-media marketing communication are employed for a pre-determined,
limited time to increase consumer demand, stimulate market demand or improve
product availability. Examples include contests, coupons,freebies, loss leaders, point of
purchase displays, premiums, prizes, product
samples, and rebates.
Sales promotion can be directed at either
the customer, sales, staff, or distribution channel members (such as retailers).
Sales promotions targeted at the consumer are called consumer sales promotions.
Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some
sale promotion, particularly ones with unusual methods, are considered gimmicks
by many.
Sales promotion includes several communications
activities that attempt to provide added value or incentives to consumers,
wholesalers, retailers, or other organizational customers to stimulate
immediate sales. These efforts can attempt to stimulate product interest,
trial, or purchase. Examples of devices used in sales promotion include
coupons, samples, premiums, point-of-purchase (POP) displays, contests,
rebates, and sweepstakes.
C.
Why Do We Need promotion
the best way to promote some product,service is the quolity
of the product.So if we would forbid all ways of promotin for all things on the
market i think only then we wolud know which products are really good.Because
we live in the world where people would not know how to live whit out(all kinds
of products) so they would purchase them all the same, only this time whit out
us (mkt. menagers) spending millions of $ on adds that dont influnce the
cunsumers in any way whit out the adds cunsumation woul not fall.
D.
Promotion
Objectives
The promotion objectives need
to be clearly stated and measurable. They must be compatible with the
objectives of the company, as well as the competitive and marketing strategies.
Objectives vary for different products and different situations. For example,
producers must promote differently to brokers than to wholesalers. When
promoting to a broker, the producer must promote what he/she wishes the broker
to present to the wholesaler. When promoting to a wholesaler, the producer
simply wants the wholesaler
to
purchase the product. There are five general promotional objectives to choose
from.
The
five types of objectives for promotional activities are :
•
to
provide information
•
to
increase demand
•
to
differentiate the product
•
to
accentuate the value of the product
•
to
stabilize sales
Promotion
Wednesday, March 27, 2013
puji rama
No comments
A.
Promotion
The specification of five promotional mix or promotional plan. These elements are personal
selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much
attention to pay to each of the five subcategories, and how much money to
budget for each. A promotional plan can have a wide range of objectives,
including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or
creation of acorporate image.
Fundamentally, however there are
three basic objectives of promotion. These are:
1.
To
present information to consumers as well as others.
2.
To
increase demand.
3.
To
differentiate a product.
There are different ways to promote
a product in different areas of media. Promoters use internet advertisement,
special events, endorsements, and newspapers to advertise their product. Many
times with the purchase of a product there is an incentive like discounts, free
items, or a contest. This is to increase the sales of a given product.
The term "promotion" is
usually an "in" expression used internally by the marketing company,
but not normally to the public or the market - phrases like "special offer" are more common. An example of a fully integrated,
long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff. The UK version of My Coke Rewards is Coke
Zone.
B.
Sales Promotion
Sales promotion is one of the seven aspects of the promotional
mix. (The other six parts of the promotional mix are advertising, personal selling, direct
marketing, publicity/public
relations, corporate
image and exhibitions.)
Media and non-media marketing communication are employed for a pre-determined,
limited time to increase consumer demand, stimulate market demand or improve
product availability. Examples include contests, coupons,freebies, loss leaders, point of
purchase displays, premiums, prizes, product
samples, and rebates.
Sales promotion can be directed at either
the customer, sales, staff, or distribution channel members (such as retailers).
Sales promotions targeted at the consumer are called consumer sales promotions.
Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some
sale promotion, particularly ones with unusual methods, are considered gimmicks
by many.
Sales promotion includes several communications
activities that attempt to provide added value or incentives to consumers,
wholesalers, retailers, or other organizational customers to stimulate
immediate sales. These efforts can attempt to stimulate product interest,
trial, or purchase. Examples of devices used in sales promotion include
coupons, samples, premiums, point-of-purchase (POP) displays, contests,
rebates, and sweepstakes.
C.
Why Do We Need promotion
the best way to promote some product,service is the quolity
of the product.So if we would forbid all ways of promotin for all things on the
market i think only then we wolud know which products are really good.Because
we live in the world where people would not know how to live whit out(all kinds
of products) so they would purchase them all the same, only this time whit out
us (mkt. menagers) spending millions of $ on adds that dont influnce the
cunsumers in any way whit out the adds cunsumation woul not fall.
D.
Promotion
Objectives
The promotion objectives need
to be clearly stated and measurable. They must be compatible with the
objectives of the company, as well as the competitive and marketing strategies.
Objectives vary for different products and different situations. For example,
producers must promote differently to brokers than to wholesalers. When
promoting to a broker, the producer must promote what he/she wishes the broker
to present to the wholesaler. When promoting to a wholesaler, the producer
simply wants the wholesaler
to
purchase the product. There are five general promotional objectives to choose
from.
The
five types of objectives for promotional activities are :
•
to
provide information
•
to
increase demand
•
to
differentiate the product
•
to
accentuate the value of the product
•
to
stabilize sales